Find Your Path

Which Growth Path
Fits Your Business?

Not every business needs the same marketing solution. Use this guide to identify where your business is right now — and what growth system makes the most sense for your current stage.

At WABS, we believe that before businesses invest in any marketing solution — training, outsourcing, or building an internal team — they must first have clarity.

Answer the questions below honestly. By the end, you will have a clearer sense of which WABS growth pathway fits your business right now.

Path 01
Learn Marketing First

Brand Launch & Marketing Intensive

This is the right path if your business matches the following description:

You are still building your business foundation and validating your offer.
You have not yet consistently attracted paying clients online.
You know you need visibility but are not sure how to get started strategically.
You are thinking about hiring or outsourcing but are not yet sure if you are ready.
You want to understand how client acquisition works before spending money on execution.
You have a limited budget and want to learn before delegating.

What This Path Does For You:

Gives you the marketing knowledge and confidence to make smarter business growth decisions — whether you eventually outsource or manage internally. Prevents expensive early mistakes. Helps you understand exactly what to delegate, who to hire, and what your business actually needs.

Investment: KES 50,000 | Duration: 4 Weeks
I Want To Learn Marketing
Path 03
Build Internally

Build Your Internal Marketing Team

This is the right path if your business matches the following description:

You are scaling rapidly and need daily internal marketing support.
You are ready to stop outsourcing and build an in-house department.
You want internal control over your marketing systems and processes.
You have budget for internal salaries and are ready to invest in a team.
You do not know how to evaluate marketing talent accurately.
You want qualified, pre-vetted professionals — not random CVs.

What This Path Does For You:

Helps you build a structured internal marketing department with qualified professionals vetted through practical assessments. Saves you from expensive hiring mistakes. Gives you the right talent for the right roles — strategically, not randomly.

Fee: 50% of Candidate Gross Salary (One-Time)
Help Me Build My Internal Team
Not Sure Where You Stand?

Start With A Brand Audit & Strategy Session

If you are still not sure which path is right for you — that is exactly what our Brand Audit & Strategy Session is designed to answer. In 2 hours, we assess your current business stage, identify your gaps, and give you a clear strategic roadmap with a specific recommendation on which growth path fits your business right now.

$49 Investment 2 Hours Duration Strategic Roadmap Included
Book My Strategy Session