You need marketing to get done. But hiring one person to do everything isn't the answer.
We help you build the right in-house marketing function by recruiting, onboarding and managing the right person — then providing the strategy and specialist support they need so they don't have to become your entire marketing department.
Build My In-House Marketing FunctionOne Person Can't Be Your Entire Marketing Department.
You know you need marketing. So you hire one person. A Marketing Manager. An SMM. A Digital Marketer.
And then you expect them to handle:
And somehow... deliver results across all of it.
The problem isn't necessarily that you've hired the wrong person. You've given one person the workload of an entire department.
Okay, so one person can't do everything. Then you consider hiring: a content person, a designer, a videographer, a paid ads specialist, an SEO specialist, a social media manager, a marketing strategist.
And suddenly your marketing department comes with:
Multiple salaries. Multiple people to manage. Multiple workflows. Multiple opinions. More overhead.
So what do you actually do?
For many businesses, the simplest solution is to outsource the entire marketing function to WABS. We become your marketing department. You get access to the strategy, specialists, creative, digital marketing and execution your business needs — without having to build and manage the entire department internally. You don't hire seven people. You don't make one person do seven jobs. You outsource the function to a team built to handle it.
Explore This OptionBut some businesses genuinely need someone inside. Because of the nature of the business, you may need someone who is physically or operationally embedded in the organisation — someone who works closely with Sales, Customers, Operations, Leadership, Internal teams and Day-to-day business activities. In that case, you may genuinely need an in-house marketing person. But that person still doesn't need to become your entire marketing department. That's where WABS comes in.
See How This WorksWABS helps you build the right in-house marketing function around your business needs. We:
We help determine what your in-house person actually needs to own.
We find the right person for the role instead of simply recruiting a generic SMM and expecting them to do everything.
We help establish their responsibilities, priorities, expectations and place within the wider marketing function.
We continue to provide direction, oversight and management so your in-house person isn't left trying to figure out the entire marketing function alone.
Where there are areas they aren't skilled in, WABS provides the specialist support required.
Your in-house person doesn't have to know everything. They need to know their role. And they need the right expertise around them.
Your in-house marketer may be excellent. But excellence in one area doesn't automatically make someone an expert in every area of marketing.
They may be great at: Content, Social media, Coordination, Customer communication, Marketing execution.
But they may not be a: Paid advertising specialist, SEO specialist, Graphic designer, Videographer, Web developer, Marketing strategist. And that's okay.
We don't expect one person to be everything.
WABS complements their role with the specialist capabilities they need. So instead of constantly asking "Why isn't my marketer delivering?" — we build a structure where the person has a clear role, clear responsibilities, strategic direction, management and specialist support. And that makes the entire marketing function stronger.
They know what's happening inside the business. They understand your customers. They work closely with sales. They coordinate with internal teams. They understand the day-to-day operations. That internal presence can be extremely valuable.
Your person is inside. Our expertise is around them.
Recruiting the person is only one part of the solution. The real problem is what happens after they join.
That's the role WABS continues to play.
We recruit. We onboard. We manage. We provide strategic direction. And we bring in the specialist expertise required around your in-house person.
You get:
This model may make sense if your business needs a marketing person who is closely connected to:
But you don't want to hire one person and expect them to do everything. And you don't want to build an expensive internal marketing department with multiple specialists.
WABS helps you create the middle ground. One capable person inside. An experienced marketing team around them.
If your business doesn't require someone embedded internally, WABS can become your marketing department. We handle the function for you.
Explore This OptionIf your business genuinely requires someone inside, WABS recruits, onboards and manages that person while providing the wider specialist marketing support around them. You have the person inside. You have WABS around them.
See How This WorksAnd don't build a seven-person department when you don't need one. If your business can outsource its marketing function, WABS can become your marketing department. If your business genuinely needs someone inside, WABS can recruit, onboard and manage that person — while providing the expertise they need around them.